$10
to open Instagram, charged in real money
— Built on behavioral economics

Pay a tax
every time you
open the app
that's wasting
your life.

Tariff puts a real-money price on the apps you can't put down. Set the fee. Set the limits. When you pay — the money goes to a charity you'd hate, or to a friend who gets a text that you broke.

— How it works

Three steps to make
your worst habits expensive.

01 / SET

Pick the app.

Instagram. TikTok. X. Whatever app you keep opening without thinking. You decide what costs what.

02 / PRICE

Set your tariff.

$1 per unlock. $10 per session. Whatever amount makes you actually hesitate. Real money, not points.

03 / FRICTION

Pay or walk away.

Most days, you'll walk. When you pay, the money goes to a charity you'd hate funding — or directly to a friend, who gets a text telling them exactly what you did.

— The twist

The money doesn't
go to us.

When you pay, you choose where the money lands: a charity you'd hate funding, or a friend — who gets a text the moment you slip.

Now you're not just losing money. You're losing face. To someone who knows your goals.

Charity mode: every slip funds a cause that motivates you to not slip
Friend mode: they get paid, they get a text, and now it's a group chat moment
The screenshot travels. The accountability sticks.
— What your friend receives
Tariff
now
Kshitij just paid you $10. He opened DoorDash at 11pm — breaking his no-late-ordering rule.
+ $10.00 sent to your Venmo
This is the message. It's funny. It gets screenshotted. It gets posted. That's the product.
— Why it works
Willpower fails. Prices don't. And nothing prices bad habits better than knowing your friend gets a text — and ten dollars — every time you break.
— The thesis, in one sentence